Research Blog: Commercial Conventions
I am deciding to do a CETAPHIL commercial. In these commercials, the audience usually sees people in environments such as a bathroom or bed rooms.
- They would be wearing night gowns or sleeping clothes.
- They would include a sink, a bathroom mirror or a bedroom mirror.
- Their appearance is usually a fit young lady, usually in their early 20's, and usually have clear skin.
- The score for these commercials usually are slow calming music's that are meant to keep the audience calm and soft.
- Great aesthetic
- The person (typically a female) would be smiling to make it seem more happy.
1. Conventions in CETAPHIL commercials include use a visual metaphor to compare the scent of their cream to that of spring flowers.
2. In the commercials the props are always angled on a flat surface.
3. The commercial always represent the title of #1 Dermatologist recommended to emphasize how trust worthy and effective the lotion is.
4. In these commercials sometimes they do a before and after to show how effective and fast the product works.
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