Research Blog: Commercial Conventions

 

I am deciding to do a CETAPHIL commercial. In these commercials, the audience usually sees people in environments such as a bathroom or bed rooms. 

   -    They would be wearing night gowns or sleeping clothes. 

   -    They would include a sink, a bathroom mirror or a bedroom mirror.

   -    Their appearance is usually a fit young lady, usually in their early 20's, and usually have clear skin.

   -    The score for these commercials usually are slow calming music's that are meant to keep the audience calm and soft.

    -    Great aesthetic 

    -    The person (typically a female) would be smiling to make it seem more happy.


    1.    Conventions in CETAPHIL  commercials include use a visual metaphor to compare the scent of their cream to that of spring flowers.

    2.    In the commercials the props are always angled on a flat surface.

    3.    The commercial always represent the title of #1 Dermatologist recommended to emphasize how trust worthy and effective the lotion is.

    4.     In these commercials sometimes they do a before and after to show how effective and fast the product works.




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